SPORT DURHAM

BRAND IDENTITY / PRINT DESIGN, INTERACTIVE DESIGN, CAMPAIGN DESIGN

Sport Durham is a tourism initiative within the Regional Municipality of Durham's tourism division.

The creation of a brand identity for Sport Durham that captures the personality of the existing region while lending itself to movement and activity, was balanced in both simplicity and ease of interpretation.

Utilizing the existing colour palette, movement was expressed in different contexts, and the extension of the visual language introduces a more refined but still playful icon, while retaining the regions personality.

Agency: Wilfred Kirby
Strategy / Creative Direction / Art Direction / Design: Jason Chesebrough

 

THE NEW IDENTITY