INTERACTIVE 4K TELEVISION DEMOS

DIGITAL DESIGN / USER INTERFACE DESIGN, APPLICATION DESIGN, INTERACTIVE DESIGN

Discussion about ultra-HDTV has advanced beyond whether it’s possible, toward practical considerations about how home viewers will actually receive the experience. The interactive 4K/ultraHD television demonstration concept was put in place to conceptualize the future trends in video watching.

 

With a series of displays mounted to the wall, each of these work in unison to create a single visual, and all emulate the colour, pattern or texture behind them, while overlaying the users content on top - creating a seamless and immersive experience. 

The design approach varied for two different demonstrations running on two different continents as noted below - designed, developed, tested and installed from commission to go-live in just over 10 weeks.

The rig itself was based on custom configured hardware of two PCs, and depending on the application, driving nine or twelve HD screens, using a customized Chromium browser software to create one virtual surface out of the 9 screen, combined with a playback synchronization server and a node.js orchestration engine.

Agency: BitBlitz
Creative Direction / Art Direction / Design: Jason Chesebrough
Development, Project Management, Application Design: BitBlitz

In Scotland, the rig reduced in size however not in capabilities. Utilizing nine 4K/ultraHD displays, the participants could control content by tablet, smartphone or laptop.