After working with the Ontario Toyota Dealers Association for many years, creative production was placed in the online environment for site design, interstitials and banner advertising.
After a successful run with the organization, the economy took a downward turn and cost-savings without an impact on visual execution became the order. Just one year prior, a 5 day shoot of 18 exterior and interior vehicle walkarounds had taken place - but with the fiscal landscape, innovation needed to reign king.
Devising a plan for CG exterior shots mixed with motion based interior photography and user-initiated overlays for jumping to specific elements of content, the result was more powerful than the full scale shoot.
This solution is still the standard that OTDA uses today.
Strategy: Jason Chesebrough
Creative Direction, Art Direction: Jason Chesebrough
Design: Chris Obergfell, Jason Chesebrough
Video: Chris Obergfell
CG: Rubber Pixel
Audio: Dan's Pet Shop
Development: Anthony Sapp, David Blonski, Kreshnik Mati
Account: Ashley O'Connor
Project Management: James Clark