Shoppers Drug Mart Going Mobile Campaign Identity

Creation of an identity that spoke to the WiFi based internal initiative of involving Google Apps within the organization to facilitate employee adoption and awareness.
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Agency: BMIR
Role: Strategy, Concept, Creative Direction, Art Direction, Design
Account Management: Brad Rudin
Project Management: Laura Spaldin

Subway Sub Showdown Facebook Initiative

Emulating the March Madness basketball tournament, Subway utilized the Facebook environment to pit a series of sandwiches against each other, garnering brand attention and consumer engagement.
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Agency: Relish
Role: Art Direction, Design
Creative Direction: Sacha Raposo
Project Management: Jayson Flick

Wellington Draper Corporate Identity

Creation of an identity emulating the foundation of this boutique consulting firm; Individually there is no Wellington or Draper. Together they are a point on a map, a distinct space and time. Influencing digital and advertising life.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

 

Ideal Candidate

The business of finding the perfect person for the perfect job demanded an identity that placed focus on the search for the "ideal candidate".  A series of identities were produced in this approach.
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Agency: Relish
Role: Art Direction, Design
Creative Direction: Sacha Raposo
Project Management: Jayson Flick

Portage Event Identity and Branding

With an unprecedented opportunity to launch a signature event to drive tourism and business, a focus was placed on involving the unique demographics to create and ongoing legacy event.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

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Williams Point Hunt Club Identity

A small, local team of avid waterfowl hunters needed to identify themselves with a visual that spoke to duck and goose hunting.  Utilizing iconography and the Latin "Igni Ferroque" (with fire and iron), this was accomplished.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

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Sport Durham Corporate Identity

Focusing on the concept of "play", this identity utilized a visual reference to movement regardless of physical capabilities, while incorporating the colour set of the new Economic Development branding for Durham.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

Sport Durham Play-Shoot-Win Instagram Contest Identity

A contest that engaged users in the Instagram social environment to interact with a series of real-time sporting events, needed an identity that spoke to masterbrand and was instruction based, with a simple design.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design
 

Kuurrent

A web application that placed focus on real-time activity and location, the experience was a GPS connection tool allowing engagement from consumers to friends and connected users.
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Agency: Simple
Role: Strategy, Concept, Creative Direction, Art Direction, Design


 

Seven Sisters Tea Identity

A series of word-marks and colour palettes were built from the core identity that placed focus on the business offering of loose-leaf tea, while playfully relating back to the brand promise of quiet consumer moments.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

Fishing Durham Identity

Building off of the established Sport Durham Corporate Identity, sub-brand identity creation for various tourism and business initiatives played on the established visual cues, each relating back to masterbrand designs.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

TDC Snap2Win Contest Identity
Creation of an identity that spoke to the Instagram based contest within the TDC Foodhall, garnering people to take photos of their favourite dishes for chances to win up to $500 in prize money.
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Agency: BMIR
Role: Strategy, Concept, Creative Direction, Art Direction, Design
Account Management: Shelley Marchant
Project Management: Laura Spaldin

The Tim Hortons Great Coffee Conversation Campaign Identity

Launching a series of videos and in-store animated pieces that tied into a Facebook and You Tube campaign, The Tim Hortons Great Coffee Conversation traversed North America to encourage brand engagement.
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Agency: Henderson Bas Kohn
Role: Co-strategy, Concept, Art Direction, Design
Account: Kathryn Long
Strategy: Les Tapolczai

Seven Sisters Tea Identity

A series of word-marks and colour palettes were built from the core identity that placed focus on the business offering of loose-leaf tea, while playfully relating back to the brand promise of quiet consumer moments.
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Agency: Wilfred Kirby
Role: Strategy, Concept, Creative Direction, Art Direction, Design

AXE U Product Campaign Brand Identity

Launching the new scent AXE Unlimited resulted in the creation of a virtual school and inclusion in Maclean’s Top Universities issue. Online, print and guerrilla elements allowed for KPI’s to be reached in the first 60 days while generating great PR, resulting in Unlimited being in the top 3 scents sold that quarter. 
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Agency: Dashboard
Role: Strategy, Concept, Creative Direction, Art Direction, Design
Account Management: Barry Hillier
Project Management: Chris Grande

Wallopin' Websnappers! Identity

With the anniversary of the 1960's cartoon Spiderman, Paul Soles (the original voice of our webbed hero) created an online presence to tell the story of voiceovers in Canadian broadcasting, and allow for a museum style experience with a personal one-on-one tour.
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Agency: Nemesis Group
Role: Strategy, Concept, Creative Direction, Art Direction, Design
 

West Hamilton Sharks

Creation of the team brand for the Sharks Girls, a girls soccer team based out of West Hamilton Ontario.  A series of identities, word-marks and mascot based identities were designed, each visually representing the team name.
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Agency: Banko Media
Role: Strategy, Art Direction, Design

Coca Cola Summer's Sweetest Moments Campaign

One of the first mobile campaigns developed for Coca Cola Canada, Summer's Sweetest Moments tied in a user initiated photography contest through SMS into the digital space, resulting in audience created content for the master brand iCoke contest site.
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Agency: Henderson Bas
Role: Strategy, Concept, Creative Direction, Art Direction, Design
Account Management: Maggie Adhami
Project Management: Melissa Hart
 

Diablo VPS Brand Identity

Diablo VPS (Video, Picture, Sound) was an application produced to allow users to create their own unique movies using branded assets for various companies.  The corporation based in Los Angeles and Toronto had an aggressive presence on selling this app, reflected in the identity visual.
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Agency: Nemesis Group
Role: Strategy, Concept, Creative Direction, Art Direction, Design