I've worked with Coca-Cola in a number of capacities over the years.  From white-labelling the motion and development of the original iCoke website, through to becoming creative lead of the digital AOR, my experience in this iconic beverage is well documented.  I've been very privileged to lead a number of incredible campaigns and truly talented teams to success.

Summers Sweetest Moments

A summer contest that lived both within the mobile and computer environment. The premise was simple, snap a shot of your favourite summer moment and upload via your cellphone to iCoke to win. Mapped across Canada, we collectively gathered the tone of the nation, while extending reach and user interaction by allowing them to create customized elements of their photos for download.

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Agency: henderson bas kohn
Art Direction: Jason Chesebrough
Design: Jason Chesebrough, Jonathan Armstrong
Additional Design: Chris Tuckett
Copywriting: Elizabeth Dundas
Account: Jonas Brook
Project Management: Christina Ritza


Powerade ion4

Going up against Gatorade, I placed the focus on the heart of the product. The competitor showcased professional athletes, aspirational people at the top of their game... However Powerade was one of a more personal and internal approach - this was about your game. The composition utilized a variety of sports related imagery cycling around the hero bottle, with emphasis that the product itself was the heart of sports.

 

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Agency: henderson bas kohn
Art Direction: Jason Chesebrough
Design: Jay Schacher
Copywriting: Noah Feferman
Account: Jonas Brook

 


iCoke Polar Bear Calculator

As part of the holiday-tie in program with Coca-Cola and WWF, we developed an awareness calculator that lived on the iCoke homepage. A simple quiz that calculated your "paw-print" (a play on the carbon footprint phrase), the answers you selected on the quiz adjusted in real-time to showcase the environmental impact our decisions have on the polar bears ice-flow.

 

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Agency: henderson bas kohn
Art Direction: Jason Chesebrough
Design: Matt Smith
Copywriting: Noah Feferman
Account: Victoria Murphy
Project Management: Kristen Neamtz

 


Peace One Day

To support Peace One Day, an international day of peace, we derived a simple solution for donation. Any company could simply sign a cheque over - but instead we let the iCoke users make the monetary decision; donating their own iCoke points for peace.

  

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Agency: henderson bas kohn
Art Direction: Jason Chesebrough
Design: Matt Smith
Copywriting: Noah Feferman
Account: Jonas Brook


Nestea

Creating further consumer engagement with pin entry on the iCoke site for Nestea meant capturing attention of the audience in a simplified contest. A random based entry allowed users to enter their information daily to win a prize. Emulating the destination aspect of the trip (in phase 2) and the consumption venue aspect of the product (in phase 1) served as the visual device that randomly displayed for pin entry.

 

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Agency: henderson bas kohn
Art Direction: Jason Chesebrough (phase 2), Jay Hyde (phase 1)
Design: Jason Chesebrough, Sheree Stephenson
Account: Victoria Murphy
Copywriting: Keith Prestwich
Project Management: Maggie Adhami


iCoke version 1.0

henderson bas revolutionized the redemption marketplace with the launch of iCoke, a portal for the tasty beverage that extended consumer engagement with the brand. Users could collect points and pin numbers and redeem for prizes, iTunes downloads, discounts as well as learn about upcoming events, contests and happenings with the brand.

 

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Agency: henderson bas 
Art Direction: Colin Craig
Design: Colin Craig
Account: Alison Frees
Motion Design: Jason Chesebrough for Nemesis Group
Development: Jeff Vermeersch for Nemesis Group


iCoke email communication 

E-blasts are a staple of iCoke; daily communication with the audience is integral. To ensure engagement of any sort, each email needed to be visually different. The following are a sampling:

 

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Agency: henderson bas kohn
Art Direction: Jason Chesebrough
Design: Jason Chesebrough, Matt Smith, Mustafa Al-Qinneh, Will Ko
Copywriting: Noah Feferman, Lino Dinallo, Elizabeth Dundas, Keith Prestwich
Account: Victoria Murphy, Jonas Brook